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However, with careful execution a blog can generate interest in any industry, logistics included. Consumers are more likely to trust the information they read in an informative blog post than with traditional advertising, because the format allows you to address them directly and establish a friendly tone. Finding ways to make the content relevant to your readers is key, as is thinking about the optimum article length for your subject matter.2. FacebookArguably the most impactful innovation in digital marketing of the last decade, Facebook is a valuable tool for logistics businesses, as the live interactions with customers lend themselves to the fast-paced nature of the industry.